Has Adobe admitted defeat with Flash?
Earlier in the year I remember seeing a demo by Adobe of their new conversion software that could allow Flash developers to port their content to a combination of HTML5 and related non-Flash technologies, making it considerably easier for developers to make their content available for platforms such as iOS that do not support Flash.
At the time Adobe said the technology was not for public release and it was just a demonstration of capability and what could be however, Adobe has now published a prerelease version of the technology known as “Wallaby”.
“Wallaby” is the codename for an experimental technology that converts the artwork and animation contained in Adobe Flash Professional (FLA) files into HTML. This allows you to reuse and extend the reach of your content to devices that do not support the Flash runtimes. Once these files are converted to HTML, you can edit them with an HTML editing tool, such as Adobe Dreamweaver, or by hand if desired. You can view the output in one of the supported browsers or on an iOS device.
As detailed in the release notes, not all features are currently supported, but Adobe has clearly made significant progress in moving many basic Flash features such as buttons, fills, layers, and text to HTML. The current focus of Wallaby is on converting Flash-based banner ads to non-Flash, as that is one of the most-requested features with a rather straightforward implementation generally requiring only a subset of supported features.
Wallaby is currently available as a free download as Adobe seeks to gain feedback on its performance and utility. As refinements continue, the company will consider whether or not to include the functionality in future versions of Flash Professional.
Could this be an attempt by Adobe to recognise the eventual demise of plugin based content players such as Adobe Flash and a move to more open standard such as HTML5?
I think it’s not long before Adobe Flash creator comes with an export option for HTML 5.
In an earlier blog post HTML v Flash and outlined the advantages and disadvantages of both.