Is the web dead? Again!
On the small screens of smartphones…the battle between app stores and the wide-open web looks to be over. Consumers have voted with their thumbs: the easiest way to find and access a service is through an app, not surf to a web page.
But whilst the evidence is mounting showing that more and more consumers are turning towards apps for engagement with brands and businesses their are those who still believe this to be very short lived.
Matt Asay, senior vice president of business development at Strobe, argues:
The web introduced a powerful way to discover new content: the hyperlink. To think that we’re going to abandon this method of exploring in favor of a isolating app store search is incredibly shortsighted, though I suspect the way we interact with URLs absolutely will change. It will be less about typing in a URL and more about apps linking to each other through URLs hidden to the end user.
it’s not clear why the app store model is any better: a user must first think of what they want, then head to an app store that is completely separate from whatever it was they were previously doing (browsing the web, playing Angry Birds, or whatever), then type in an approximate description of the sort of app they want, and then download it.
That’s not progress from the lowly URL. It’s a massive step backward.
It’s clear this argument is set to rage on for some time yet, what’s your view?
At 3Squared we’re passionate about mobile applications and the web and we believe their exists a space for both of them in the consumers life. We can provide a single digital strategy which encompasses both online services and mobile application services ensuring your business get’s the best exposure across all platforms. If you’d like to chat to someone about this article or to understand how 3Squared could help your business then call us now on +44 (0) 114 278 0775.