Freemium takes charge on the app store

14th July 2011

Flurry, the mobile app analytics firm published an interesting report recently which shows that the freemium model now accounts for a large part of the total revenue from the Itunes App Store. Specifically it highlighted that free-to-play games now account for 65 per cent of the total revenue from the Itunes App Store’s Top 100 titles. Earlier this year that figure stood at just 39 per cent.

When Steve Jobs initially announced the introduction of in-app purchases earlier this year the exec had intended the system to be restricted to premium games.

However, following an uproar from the dev community this decision was overturned, opening the floodgates to a new era of freemium iOS titles.

3Squared are a mobile app development company based in Sheffield, the north of england with expertise in iPhone app development, iPad app development and Android development.