Android users spend more time in apps than browser

18th August 2011

It seems Android app usage is really taking off with its users. It was thought iPhone fans were the main hogger of app time but it seems their competitor is also becoming savvy.

A new study from Nielsen shows that Android users spend about an hour a day using their phone for everything but talking – 56 minutes, to be exact. Of those minutes, 67% are spent in apps while 33% are spent inside the mobile’s web browser.

An interesting study to consider when making the choice between a native application or focusing on a mobile version of your service or website.

If you’re looking for Android app mobile development, contact 3Squared to discuss your requirements.

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