Engage your user with mobile push notifications

1st September 2011

‘Push Notifications’ are app alerts which can be sent to any user who has downloaded your iPhone or Android mobile application. Within this notification you can promote a product or service, and alert customers about your latest offer or update.

The many advantages of push notifications make this alerting system a must-consider for mobile marketing.

First, the basics. Push notifications, for the purpose of this discussion, are messages delivered to those who have downloaded your app and accepted notifications. Notifications can be delivered whether or not the user is using the app at the time of send. Done well, they provide breaking news of interest and keep users engaged with your app. Done poorly, they are intrusive ads delivered to a highly personal device and will encourage users to delete your app.

Examples of notifications that consumers value include sports scores, breaking news, stock movements, game challenges, low bank balance alerts, and auction bid updates – information you want to know now.

Notifications can take advantage of location, delivering information relevant to where you are, e.g., a Playboy app will send notifications when you are near a venue it has reviewed. Retailers can send offers when you are near their stores.

So what prevents company apps from barraging you with updates and offers as you shop? Customer selectivity and control. Consumers will only receive notifications for the apps they download, and it is unlikely that even the most enthusiastic mobile user will have apps for more than a handful of brands or products.

 The advantages of mobile push notifications:

  • Rich media-friendly, unlike email. You can send video, audio, forms, and maps.
  • Lower cost and better tracking than SMS.
  • No cost to the customer for rich media, unlike MMS.
  • It’s not regulated by the FCC or the FTC because it is entirely permission based.
  • Can target to events and times when most users use your app.
  • Can notify users when a message is waiting, creating an in-app inbox.
  • Can incorporate users’ location to deliver relevant content.

Push notifications can be a great marketing method to reach your customer, if they’ve already downloaded your app then they are already interested in your service. Used well, Push Notifications can be a great selling tool.

If you’re looking to develop a mobile app with push notifications for both Android and iPhone, 3Squared has the technical ability to help you. Our content managed mobile applications will give you full control over sending push notifications to your customers.

Contact Us with your app requirements or call +44 333 121 3333.