Starbucks launches ‘pay by app’ for iPhone users
Starbucks customers will be able to scan a unique barcode on their iPhones at the till so that their accounts can be charged.
The updated app, however, will not allow users to either pre-order or specify their drinks electronically.
The service is available to owners of Starbucks’ loyalty card, and synchronises their account and balance information with their iPhone so they are charged the correct amount. An Android version is set to be launched soon as well.
The company has increasingly been using technology to try to increase its sales. Customers are now offered free iTunes music and free wifi.
Payment by Starbucks mobile app will be available in more than 600 UK stores from today. Since the launch of mobile payment in the USA in January 2011, there have been 26 million mobile transactions and $110m has been loaded onto Starbucks Cards directly through the mobile app.
Ian Cranna, Vice-President of Marketing for Starbucks UK said “Customers are looking for extra value. This scheme allows us to be more personal, rewarding the most frequent customers with extra benefits. We also know that fewer customers want to use cash, so putting My Starbucks Reward on mobiles offers a faster, easier way to pay.”
The app’s loyalty scheme will encourage people to qualify as a ‘gold level member’ to get free drinks. Customers paying with a registered Starbucks Card will get a free drink every 15 visits. After 50 visits they move from Green to Gold Level and get extra benefits such as free espresso shots, soy, syrups and whipped cream.