3Squared honoured for innovative apps

23rd August 2012

3Squared’s creativity in technology has earned it a spot on the shortlist place in the Sheffield Star’s annual Business Awards. The custom app developer put itself in the running for the top honour with dedicated tools for retailers and restaurants.

Judges paid particular attention to two iPad applications when shortlisting 3Squared in the Design and Innovation category. DinePad allows restaurants to give customers an interactive menu that is continually updated with special offers and seasonal dishes, removing the need for constant reprinting or “specials” boards. The app can give wine matching tips for particular dishes and can hide or remove menu choices in real time if they become unavailable. Restaurants can even choose to allow customers to place an order directly from the interactive menu.

LookBook covers a range of retail store features such as letting customers open store accounts or create a wishlist without needing to wait until they get home. It also connects with stock management systems in a way that’s particularly useful for stores that don’t have all of their stock on display, such as fashion outlets. For example, shoppers can look through an interactive catalogue or check instantly whether a display item is available in a particular size or colour.

Both apps are┬ácompletely┬ácustomisable so they can carry the restaurant or store’s logo, branding, colour theme and other design features. For example, DinePad has been used at the Vintages Wine Bar on Royal Caribbean’s $1.5 billion cruise ship Allure of the Seas, while two major high street clothes retailers are in talks to commission customised versions of LookBook.

The Star’s Business Awards aim to seek out the best examples of “innovation, agility and flexibility” that help South Yorkshire’s commercial sector thrive despite economic challenges. 3Squared will discover if it has taken the crown at a gala ceremony on 27 September at the Ponds Forge International Sports Centre.