Mobile spending could double in the next year
New research commissioned by eBay has suggested that mobile spending could more than double over the course of the next year, extending a period of exponential growth for the foreseeable future.
Mobile shopping is already riding the crest of a wave having risen 55% compared with a year ago but even this double digit growth is likely to look paltry next to future gains.
At present the sector is being held back by speed and connectivity problems with current generation handsets but with the arrival of 4G this barrier is being lifted, contributing to a possible 115% uplift in the coming 12 months.
Conlumino based their findings on the expectation that 98% of the UK population will be served by 4G over this period, adding £1.8bn to the UK economy of which £1bn is attributed to new users.
Neil Saunders, a director at Conlumino, said “Retailers today must take every chance to engage consumers, giving them every possible opportunity to buy and interact with their brands. An ‘omnichannel’ approach is key to making this happen and retailers can’t afford to stand still.”
3Squared are specialists in creating apps and mobile pages for businesses wanting to engage and trade with consumers via smartphones. With the cost of smartphones reducing and 4G to soon be used across the country, more and more people are browsing and shopping on the move with their mobile phones.
Don’t get left behind, contact us today to find out how we can help your business become more mobile-friendly.