Facebook Home reaches half a million downloads

23rd April 2013

Facebook Home has been downloaded 500,000 times since it release at the start of April.  The free to download Android-app allows Facebook news feeds to dominate the phones home screen.

The app has so far had mixed reviews, with an average rating of just 2.2 stars out of 5 from 11,000 reviews on Google Play.

The app includes ‘chat heads’, which allows the user to continue using Facebook Messenger whilst using other apps, and also shows updates from Facebook-owned Instagram.   However, some users have complained that the homepage-takeover dramatically reduces battery life and stops the use of Android’s widgets.

The hugely anticipated app is believed to be in place of what many thought would be a fully-fledged Facebook phone.  The HTC First, released this summer, will be pre-installed with Facebook Home.

In the 3Squared office we are also undecided, but most think it will only appeal to Facebook devotees – those who need a constant social media fix.

Mark Zuckerberg, CEO of Facebook will believe this is a good start for Home.  But in reality, the product lifecycle of a successful app must peak in its early stages.  Take the hugely popular Angry Birds update, Space, which was downloaded 10 million times in the first 3 days of its release, for example.

So how long will it take for all of Facebook’s 1 billion active users to download Home?  Based on the current trend, The Register estimates it at…76 years.



Three weeks after limping to 500,000 downloads, Facebook Home has finally topped the 1 million-mark.  The reviews haven’t got much better either, with ratings hovering just above the 2-star mark.

It’s certainly not the start Facebook CEO Mark Zuckerberg would have wanted, although the social media giant has been in the news again this week with rumours of a $1billion buy-out of Israeli start-up Waze.  The mapping service uses social media updates and GPS data from smartphones to create real-time traffic maps.  With an estimated 44 million users, it will allow Facebook to compete with the likes of Apple, Google and Microsoft, who all have their own mapping services.

The purchase mirrors last year’s buy-out of Instagram, also for a reported $1 billion, as they continue to work towards to mobile dominance.