Mobile Friendly Websites – Why should you care?

26th November 2013

For any business, one of the toughest jobs is to get a customer onto their website, where they will hopefully gather information, make contact, or ultimately make a sale. But all that hard work can be undone in an instant if the website is unresponsive, difficult to navigate or missing essential elements.

Most people will have tried to use a smartphone or tablet to access a website, only to find that tiny click-throughs, missing plugins and altogether absent content mean that the website has not been optimised for mobile device usage.

Web Traffic

It is estimated that 31% of UK web traffic comes from mobile devices, which is an awful lot of potential customers to be turning away having already grabbed enough of their attention to get them to log on to your site.

With an estimated 232 different size screens in use around the world, up from just 97 in 2010, frustrating a potential customer with an unresponsive website is counter-productive to all the effort of getting them on to your site.

Another option is to have a dedicated mobile site, such as the 3Squared version, which is built for the small screen. The main facing website is being redesigned and is due to launch before the end of the year, with a fully responsive design one of the key priorities.

Mobile app

Some organisations opt for a standalone mobile app, which are fantastic in their own right and act as another way of branding the business. However, Google’s latest algorithms look unfavourably on websites that redirect to mobile apps, blocking their ability in track user behaviour and record website data.

Whatever option you choose for your business, optimising the mobile experience is essential. As mobile-browsing becomes more popular around the world, websites must ensure they are not turning customers away before they have even got through the front door.

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