EE Dominates in 4G Market
2013 has been a huge year for 4G coverage in the UK, with data speeds doubling and over a million customers using the service. EE were the first to launch the service in August last year, with the coverage expanding to more cities around the UK in March.
Vodafone and O2 joined the 4G party in September, with network provider Three potentially missing out on the Christmas sales by pushing back their own launch until this December. But these networks have some ground to cover to catch EE, who claim their 4G service will reach 60% of the population in an impressive 160 towns and cities by the end of the year.
EE were also the first to offer 4G in rural areas, with Cumbria getting the switch on in November. However, there have been complaints the Countryside Alliance that money should be invested into ensuring all rural areas can connect to 3G networks, before rolling out 4G to the already well-covered cities. Many rural areas continue to suffer from poor coverage, leaving them behind in their urban competitors, while OFCOM report that 9% of the population still has no 3G coverage.
In a bid to improve communication for travellers and commuters, the government has pledged £150 million to improve the coverage on Britain’s road and rail networks, with just 35% of A and B roads being served by 3G networks.
Whether you have 4G, 3G or even 2G coverage, speed and availability has never been more important for the UK’s businesses and its customers.
3Squared continue to design applications for mobile devices that minimise data sent and received, wherever possible, reducing data costs and improving speed of use.